Our objectives were to inspire qualified prospective students to apply and inform and engage alumni in new ways with new media. Although students blog about their experiences, departments publish research and award news, professors tweet, and alumni connect, no one channel gives you the full MIT experience. MIT Connect strives to do that: you are given a multimedia, dynamic site that makes you feel like you’re right there on campus, seeing news, events, thoughts, and scenes as they happen in real life. People go to MIT Connect to figure out what’s really going on at MIT.

The website incorporates movement and feels dynamic. For example, the home page features a video header to give the visitor the sense that he or she is right there at MIT. In fact, people have asked if the video header is a live webcam attached to the top of a building. One Facebook commenter asked,“Are those real-time images of people walking?”