Stephanie Leishman, MBA, MSIS
Stephanie Leishman is owner of Apiarity, a digital marketing agency that teaches and executes exceptional digital marketing strategy for organizations that have intelligent, quirky audiences looking for more than a generic approach. She is a prolific writer, public speaker, and advisor. She has a Bachelor of Arts from Harvard and MBA and MSIS degrees from Boston University.
Prior to founding Apiarity, Leishman was MIT‘s first Social Media Strategist, building its online community to the millions with quirky, intelligent, humorous content that perfectly portrayed what makes MIT unique. While there, she received the Infinite Mile Award from MIT’s Office of the President for her client relations and customer service. She co-developed the popular edX course Strategic Social Media Marketing, in which more than 100,000 students have enrolled, and has published several books, chapters, and articles on business, marketing, and innovation. Stephanie also co-founded Positive Feedback Loop Podcast. If you follow Stephanie on Twitter, you’ll notice she engages authentically with those who ask her questions, and mentors those who seek to grow in the digital marketing industry.
Stephanie Leishman is founder and owner of Apiarity, an agency that helps organizations develop and execute exceptional digital marketing strategy. She also builds beautiful websites. Her clients include international corporations, universities, startups, non-profits, and public figures.
She has an MBA (Master of Business Administration) and MSIS (Master of Science in Information Systems) and has advised hundreds of organizations worldwide.
Prior to founding Apiarity, Stephanie was the first social media strategist for the Massachusetts Institute of Technology (MIT), where she directed the university’s social media strategy and advised its many schools and departments. She was given the Infinite Mile Award from the MIT President’s Office for public, customer, and client relations.
Stephanie has been a guest lecturer at several universities and a keynote speaker at conferences on digital marketing, analytics, platform economics, and entrepreneurship. She helped launch Boston University’s Online MBA and helped educate hundreds of students in micro-economics, two-sided markets, operations, finance, and accounting. She wrote content for and helped develop Strategic Social Media Marketing, an edX course (edx.org) for which more than 100,000 students have enrolled. The course has run six times. Stephanie is also co-founder and co-host of Positive Feedback Loop, a podcast focused on culture and technology.
Throughout her life, Stephanie has studied the role of art, media, and communication in societies. Current research focuses on social media, including topics such as voice/multi-vocality and message encoding. She spends a lot of her time volunteering in humanitarian service roles and in marketing and communications roles for non-profit organizations.
Using the heart and both sides of the brain
“I believe in keeping my client’s best interests in mind, and helping them stay true to their vision. I love to be cheerful and energetic when presenting, meeting, and advising. Making data-driven decisions is important to me; equally important is the skill of making a decision when you don’t have all the data. I have an analytical side and a creative, artistic side. Professionally, the right and left sides of my brain work together in my role as a digital media strategist.”
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